Get More Click-Throughs by Writing Better Links

GET MORE CLICK-THROUGHS BY WRITING BETTER LINKS Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined. For one, internet scanners might scroll down the page quickly, looking for a brightly colored link that directs them to what they want. Secondly, links let people browse your site at their convenience: You put just a blurb of your free article on your site; If people want to read more, they’ll click through and do it. If they don’t want to read it, then they’re not forced to scroll past your entire article, which didn’t interest them anyway. So here’s the deal. Good links have a few characteristics in common: †¢ They’re short – keep them down to just a few words †¢ They’re descriptive – tell your reader exactly what you want them to do! †¢ They’re punchy – use action words, and keep those words at the front As a general rule, you never want to use â€Å"Click Here† by itself: it’s not descriptive enough, and you’ve just wasted an opportunity to get your reader to click. Tell them why they’re clicking, such as â€Å"Click Here to Join Now† or â€Å"Click Here for More Information.† What to Say? Now, here comes the technical stuff. When using teasers – or just short blurbs that describe a longer article – there may be some science in how you link readers to new information. In a MarketingSherpa study, the online marketing gurus found that certain words in your links receive better click-through rates. What is it, you ask? According to MarketingSherpa, Click to Continue† had the highest click-through conversion – 8.53% compared to â€Å"Continue to article† (3.3%) and â€Å"Read more† (1.8%).   The guys at FutureNow’s blog seem to have their own theories. They don’t seem to think any of the above suggestions are very effective since there’s no call to action. . They suggest that your hyperlink should be persuasive. So instead of writing: Donate to Save the Sea Turtles! Read More. They suggest you sell a little harder in your links, like so: Donate to Save the Sea Turtles! See how much your dollars mean to us. Baiting the Reader Now, I’ve saved the best tidbit for last. There is a little trick that you can use that normally piques your readers’ interest, compelling them to click through – I’d even say that this works regardless if you use â€Å"Click to continue,† â€Å"Read more,† or whatever else you can think of. It’s an old trick, just watch: Steve had been taking the new trial medication for two weeks, but he still didn’t feel any better. After a quick Google search, he realized that he might be in the â€Å"placebo† control group. Read more. That’s not bad, but watch this: Steve had been taking the new trial medication for two weeks, but he still didn’t feel any better. After a quick Google search, he realized †¦ Click to continue. See what I did? By cutting off the text in the middle of the sentence, I’ve left the reader with a question: What did Steve realize? And it’s a pretty irresistible hook. Next time, give readers only a little of what they need to know – make them click through to satisfy their curiosity. Now, you can take that information and do with it what you will.

Homosexuality in Theater essays

Homosexuality in Theater essays When someone assumes something based on a stereotype, they are doing it because humans attack what it is they dont understand and lash out at things that they dont want to understand. The specific stereotype I am going to examine is the one that says all actors are gay. This is a totally untrue stereotype, based on my personal experience as an actor in high school and outside of high school. Now to say that all actors ARENT gay is also untrue because there are gay actors...just as there are gay football players, gay car salesman, and every other profession one can think of. In my personal experience I have found that generally speaking there are only heterosexual actors. I myself am straight and all of my friends who were actors were also straight. As my father always said, I only went into theatre for the women. Yes, that probably was one of the reasons; however I just generally love to entertain people. Now theatre can be difficult to understand for those who arent involved in it. And it is human nature, like I said, to attack that which we dont understand. An homosexuality is not understandable to many people, some who just dont get it and those who just do not want to understand it or accept it as part of our lives. I myself believe everyone is entitled to their own happiness and if being gay will make someone happy then so be it, who am I to stop them. However there are those who do want to stop them. Politics can come into play here as well, which side you are on can determine whether you are an actor basher or not. Now this is also a very general comment but it has been my experience to see this as being true. Actors tend to drift more towards the left or liberal side of things where as people who tend to bash actors and accuse them of homosexuality often drift more to the right or conservative side of things. Why is this? Personally, I think that conservatives just don...

Organization of Security Plan Essay Example | Topics and Well Written Essays - 750 words

Organization of Security Plan - Essay Example While the aims of such activities are normally driven by the need to access information enough to compromise the market plans for a business organization, it is fatal in the case of security-related organizations such as the department of Homeland security. In this paper, the aim is to prepare a security plan providing security awareness policy for the Department of Homeland Security. The Department of Homeland security (DHS) is tasked with ensuring that the United States and its citizens are protected against countless threats faced each day. With a workforce of over 240,000 staff, the department’s role is not limited to terrorism. Rather, any activity that seems to jeopardize the security of the American people is detected and subsequently dealt with extensively before it occurs. Cyber-security is on top of the department’s list where cases of hacking are mitigated and culprits arrested where possible. Thus, cyber-attacks are very common to the DHS, and it recently stated that this was one of the major threats the US faces (Kahan, 2014). Though sometimes, mere criminals orchestrate these cases, there is no telling at whose behest they commit such crimes. In addition to cyber-attacks, the DHS faces the issue of terrorism where terror groups would like to exploit any lapses on the department’s part. Since the department plays an integral role in detecting and averting any acts of terrorism directed at the US, this terrorism threat is indeed a real one. The vulnerabilities include the hacking of its own websites by hackers in a bid to access the highly classified materials. Further to this, the vulnerabilities the department faces are the compromise of information by its staff. While such cases might not be common, a vulnerability cannot adequately be mitigated. The non-disclosure contracts signed do not necessarily guarantee that the information pertaining to the operations happening in the department will remain secretive. In order to ensure