Portfolio of Public Relations Campaigns Essay Example | Topics and Well Written Essays - 7500 words

Portfolio of Public Relations Campaigns - Essay Example Stopober is just the beginning. It gave participants a deadline to quit smoking, targeting 28 days or a month for less chances of relapse.   Galloway (2012) reports that permanent cessation of smoking is ensured the longer the smoker persists in quitting.   Within four weeks, the risk of relapse is very high, but when the smoker hurdles it, it becomes much easier, with the risk of the relapse becoming low after twelve weeks.   The current campaign takes off from the enormous success of Stoptober and aims to maintain the positive outcomes it derived and go beyond it by spreading awareness to more people about the dangers of the smoking and to urge more smokers to stop.   That way, better health is achieved for everyone.3.0   The PR Campaign  Spreading awareness would entail the help of family and friends of the smokers as well as powerful multimedia messages. Testimonials of both successful quitters as well as those who contracted devastating illnesses due to smoking will address the targeted population of smokers so they themselves can decide for themselves what to do.   It is much easier to commit to something one decides on for himself instead of merely being pressured to do so.   3.1 NudgeThe Stoptober campaign used a strategy known as ‘nudge’ (Thaler & Sunstein, 2008).   Simply put, it is a strategy to get people to change their behaviour towards a different one that would be more beneficial.... These participants had access to a variety of support which includes multi-media reminders and motivators, expert advise, support materials, a mobile phone application and daily text messages to monitor their progress. 2.0 Vision of Stoptober Stopober is just the beginning. It gave participants a deadline to quit smoking, targeting 28 days or a month for less chances of relapse. Galloway (2012) reports that permanent cessation of smoking is ensured the longer the smoker persists in quitting. Within four weeks, the risk of relapse is very high, but when the smoker hurdles it, it becomes much easier, with the risk of relapse becoming low after twelve weeks. The current campaign takes off from the enormous success of Stoptober and aims to maintain the positive outcomes it derived and go beyond it by spreading awareness to more people about the dangers of smoking and to urge more smokers to stop. That way, better health is achieved for everyone. 3.0 The PR Campaign Spreading awareness wo uld entail the help of family and friends of the smokers as well as powerful multimedia messages. Testimonials of both successful quitters as well as those who contracted devastating illnesses due to smoking will address the targeted population of smokers so they themselves can decide for themselves what to do. It is much easier to commit to something one decides on for himself instead of merely being pressured to do so. 3.1 Nudge The Stoptober campaign used a strategy known as ‘nudge’ (Thaler & Sunstein, 2008). Simply put, it is a strategy to get people to change their behaviour towards a different one that would be more beneficial. John, Smith & Stoker (2009) explain that people are offered a ‘choice

Lessening Secondhand Smoke on Children Research Paper - 4

Lessening Secondhand Smoke on Children - Research Paper Example The truth of the matter is, when both an active and passive smoker inhale the tobacco smoke, they are exposed to the same chemicals and toxins, nicotine included. As opposed to adults who have the freedom and resources to choose smoke-free environments to live in, children are the most vulnerable group as pertains to secondhand smoke exposure. Children of smoking parents are exposed to second hand smoke at home and in the car when travelling with parents. Some parents actually smoke in the car when taking their children to school or when picking them up from school. To make the matters worse, some teachers smoke in schools and therefore broadening the cycle of exposure to children further. When such children move on the streets where people smoke in public, exposure is even worse. Considering the cycle of secondhand smoke exposure to young children, measures should be put in place to protect these vulnerable groups. Secondhand smoke as it is has far-reaching detrimental effects on the human body. These health problems and disease are caused by about sixty-nine different chemicals and toxins. Nicotine that is present in tobacco has been shown to cause addiction and physical dependence on tobacco products. Some of the harmful effects in the body include; cardiovascular diseases, chronic bronchitis, asthma, lung cancer, reduced healing processes and low birth weight in pregnant women. The misguided perception that smoking is cool sand modern has resulted in an increase in active tobacco smokers. This is even further fueled by the advertisement placed in the media by the tobacco processing companies. Active smokers being the source of secondhand smoke, if their numbers increase, the amount of secondhand smoke increases. On the other hand, the public is increasingly becoming informed on the health hazards of tobacco smoking. As a result, there has been a public outcry